building our first website in late 1994, we've tried hard
to refine our web development process to fit nearly any client.
The key is that it is a highly
flexible, five step process that makes listening to our clients'
needs and goals the cornerstone every step of the way.
Understanding your Internet-related goals is the key. We work
with you to define current or immediate needs and also help
you understand that many projects are better developed using
several phases rather than one long, complex project. We take
time to understand and research your industry and your unique
competitive environment to ensure that our strategy best matches
your goals. We also investigate and define any current technology
issues, working with legacy systems or preferred applications.
We'll help you define a clear strategic plan of action for
working with us on getting the site built. (In our eyes, good
web development has always been a partnership between you
and our team.) We'll define schedules, refine the detailed
work plan, and install a custom tracking system that enables
you to keep your team up to date on the development of your
This part of the process is clearly focused on the website user. Good sites
are clearly about communication, and we often take on the role of an advocate
for the site visitor. We must understand all of the elements and motivation
for why visitors are coming to the site. What is their motivation for visiting
the site? Are they looking for a solution? Are you in more than one type of
related industry that needs clarification? What is the functionality of the
site? Is there a financial transaction that we must lead people towards? What
will the site need a year from now? The site definition phase enables us to
define four key site points: Navigational/site architecture (How can visitors
quickly and intuitively find the information they need?) Technical issues and
requirements. (What applications drive the information on the site and how will
they work? Is it static or dynamically built?) Creative aspects. (How will the
site look and feel?) Infrastructure. (How will the site be maintained and updated?)
We define any key design elements that the company might currently be using.
Define overall style of site, cover as needed issues of color, typography, plug-in
usage, etc. We then build a working prototype to further refine our design concepts.
Once structural basics are in place, we complete information, interaction, and
interface design. We develop content and refine the technology architecture.
The result is a working two to three screen prototype placed on our test internet
site for real world testing of a wide range of issues, including cross-platform
browser compatibility, user functionality and download time.
This step is where the site goes through its finishing stages and moves into
a final round of "friends and family" testing. At this stage, we also refine
any site management issues and provide custom training, if required for clients
that choose to manage their own site. Finally, we test and insure that any legacy
systems that we've connected to are fully functioning and secure. We test and
quality assure all deliverables and make sure you understand how it functions
and your future options in regards to managing and maintaining the site.
After the site is launched, our team will monitor the site,
ensuring that all systems and programming are functioning
correctly. We help clients formalize a feedback system that
provides essential ongoing usability feedback about how people
are using the site. For many clients, site promotion is an
increasingly important issue, whether they're B-to-C or B-to-B.
Our experienced marketing staff designs and executes a custom
marketing and promotion plan to bring visitors to the site,
increase media awareness and promote the site within an organization.
Finally, with the speed of which new technology is being developed
for the Internet, we'll share with you our thoughts and vision
on what future solutions might look like and the effect they
might have on future generations of your website.